The first Bluebird (310) was launched in August 1959. This model was the first Nissan car to receive a brand name. There were two series of engines, the 1,000cc (38PS) and the 1,200cc (43PS). It won popularity for its good styling and the comfortable ride offered by the independent front-wheel suspension. It came to be known as the "Kaki-no-tane" (persimmon seed) from the characteristic shape of its tail lights.