We are very pleased to announce that Nissan Motor Company is
now celebrating its 80th anniversary.
Creating the kinds of cars that move people’s hearts is what Nissan is
all about. In our pursuit of this ideal, we have always challenged the
limits of what is possible by rejecting conventional assumptions
and turning conventional wisdom on its head.
The last eight decades have seen us take on an endless series of challenges.
Looking back over those years, one can see that the challenges
we have taken on have centered on 4 main areas.
We have never lost sight of the importance of our relationship
with society at large, and have always remained focused on the effects
we have on people’s lives.
Thanks to this stance, the innovations that we have made along
the way have sometimes transcended the realm of automaking
and have brought about wide-ranging societal changes.
Zero emission vehicles for example. Nissan’s development of electric
vehicles began with the Tama Electric Car and that work lead on to
today’s Nissan Leaf and the zero emission racing car ZEOD RC.
Ever since Nissan’s founding, we have placed importance on bringing
the fun and convenience of automobiles to all.
With Datsun brand cars, for example, we aimed to enable each household
to own their car by creating Japan’s first mass-produced automobile,
and these cars are now symbolic of that age.
With the Nissan Z-car series we also made owning a sports car something
everyone could achieve.
This same stance is what is driving the scheduled relaunch
of the Datsun brand in 2014.
Learning from overseas engineers, collaborating with companies with
differing areas of strength, and increasing Nissan’s organizational and
cultural diversity have all contributed greatly to our automaking capabilities.
80 years have now passed since our founding – a time when we were
striving hard to learn from the cutting-edge technologies of overseas
companies as quickly as we could.
Nowadays we have R&D bases located around the globe,
and are therefore able to reflect the culture and preferences of local
people in the cars we create.
Today, right at this very minute, we are carrying on our conversation with
our customers worldwide.
We are very passionate about driving experience, not only with cars like
the Skyline and Nissan GT-R, but with all of the cars we produce.
And this passion is growing more intense with the passing of time.
Through our long years of experience in motorsports,
we have learned a great deal about making cars that are faster,
more beautiful, safer, more responsive, and simply more fun to drive.
Our passion is to create ever better cars for our customers,
and this will always be the case.
We will continue to refuse to be beholden to conventional wisdom.
We are driven by the goal of moving people, moving their hearts,
and changing the history and we will never rest in our efforts.
How did the 4 main areas Nissan focuses on come into being,
how have they developed over the years, and how have they
influenced the Nissan we know today?
You can find the answers by visiting the NISSAN STORIES
section of this website.