Distinctive design is vital for all products. However, perhaps no other product is influenced as much by design as the automobile. At NISSAN, we understand this completely. On roads all around the globe, the design of our vehicles speaks continuously to the world about the NISSAN brand. Our designers approach each day with the passion and rigor necessary to ensure that the message delivered is clear, effective, and inspiring.

Many NISSAN employees are involved in meeting the needs of our customers: engineers, researchers, marketers, designers, and product planners. NISSAN designers are at the core of this activity. Through bold and thoughtful actions, they incorporate our customers’ desires into their work.

The automobile is an extension of a NISSAN customer. On the road, the car expresses our customers’ style, emotion, and character. The expectations of NISSAN customers change across many spectrums: time, geography, market segment, economic conditions. By understanding the complexity of this multi-faceted situation, our designers led the revival of NISSAN in the past. In the future, this will not change, and the global growth of NISSAN will still be led by the unique design of our products.

Carlos Tavares
Executive Vice President