In our daily design activity, we treasure the DNA of our Japanese culture and the heritage of NISSAN, because full understanding of our identity is crucial to establish a strong brand.

Based on our strong belief that "Form Follows EMOTION", our designers goes all the way to seek what emotional value is desired from the customer, and translate them into forms by standing in their viewpoint. They are ceaselessly designing to create an appealing car that goes beyond customer expectation. We believe the mission of design is to fascinate people, adding spice and enriching people's life.

Our effort goes beyond the designing of cars. We believe that the role of design is to deliver its message to customers. Based on this idea, we extend to imbue every consumer interface with Nissan-like consistency from sales promotion to spatial design that is: from commercial messages, brochures to showrooms and Motor Show booths.

To customers, brand is the VALUE of NISSAN itself.By maximized use of the power of design, we strive to win the hearts of the customers and gain trust and respect.

We must never stop challenging ourselves.