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NISSAN DESIGN FORUM IMAGINATION FACTORY in Taiwan Event Report (May 23, 2007 - May 27)
NISSAN DESIGN FORUM
"IMAGINATION FACTORY"

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Yulon Nissan Motor and NISSAN Motor held the first-time Nissan Design Exhibition - Imagination Factory in Taiwan.
The Exhibition was held since May 23rd until May 27th at Eslite Bookstore, in Taipei City.
"Imagination Factory" exhibits the rare Nissan car models that include GT-R PROTO, PIVO, FAILADY Z, MURANO and so on.
Designers from Nissan Design Europe (NDE) and from Nissan Design Center (NDC) were invited to attend the Nissan International Design Forum with a "Shift_the Frontiers of Design" topic to discuss the cross-over design concept with local designers, universities professors and students in Taiwan.


 


Media Interviews

TTV and Cti interviewed the General Manager of YNDC and Auto-net interviewed NDE designer- Mr. Felipe Roo Clefasto to communicate the car design concept and to introduce the international-level design works of Nissan.
"Imagination Factory" attracted about 80 journalists from TV and print media to attend.
There are 34 media reports of "Imagination Factory" in Taiwan until 11th Jun, including 29 print media and 5 TV media.


 

Various Programs
5/23 Workshop

Workshop of Imagination Factory on 23rd May was held for encouraging students in Taiwan to devote to car design.
Students who attended the workshop brought their own sketches and presentation to get consulted with international car design experts from NDC and NDE. And these design experts even attest to the design capability of Taiwan new generation through this activity.
University professors and students who attend the workshop further indicated that they are really appreciative to have this opportunity to absorb the precious experience from these design experts.
The atmosphere kept rising as interactions of discussions heated up. Enthusiastic responses from attendees had highlighted this remarkable event.


 
5/23 Forum

NISSAN Design Forum" especially invited and NDC GM Mr. Tsunehiro Kunimoto and NDE designer, Mr. Felipe Roo Clefas to elaborate on the concept and the future trend of car design, and also invited famous local designers to express their design concept regarding forum topic - "Shift_the Frontiers of Design."
Designers from different field gather in this forum motivate and inspire each other and the audience based on their won expertise. In this sense, this forum further illustrates the prospect of Taiwan car design.


 
5/23 Press Conference

The Press conference of "Imagination Factory" was held to communicate with media and the public that the car design concept and the new frontiers of design.
It also provides the opportunity for designers and the public in Taiwan to appreciate the international-level design works of Nissan.
Imagination Factory is echoing that behind great designs is creative imaginations at work, and it is a version that drives the journey from idea to reality.


 

5/24-27 Workshops

"Imagination Factory" invited professors and students of design departments in universities of Taiwan to attend the Workshops from 24th May to 27th May.
It is further to reinforce the education concept of Nissan design.
YNDC designers especially guided attendees through the design process to introduce NISSAN design and interacted with these young ages.


 

Voice from YNM
YNM expects that Nissan Design Exhibition -- Imagination Factory will make people find that Nissan cares about the development of innovating design and keep working on it.
YNM nowadays owns the largest and finest scale design center in Taiwan - Yulon Nissan Design Center (YNDC) to reinforce the role and function in the one of the six Nissan global design studios.
At the same time, YNM keeps holding the largest scale car design contest in Taiwan - "Yulon Nissan Auto Design Contest" every year to promote the car design level and to find potential design talents for cars industry.


Voice from the president of Yulon Nissan Motor (YNM)
Mr. Hsin-Fa Wu, the president of Yulon Nissan Motor (YNM), addressed that the 90% market of industry design in Taiwan was emphasized on PC and cell phone, and YNM is now devoted to create the new field of Taiwan design based on auto design.
YNM actively competes for manufacturing advantageous automobiles which fit with Chinese tastes in further to go forward to Asia, and further to the international world.
YNM will continue to surprise the world as we compete in the global auto design through continued innovation and development.
  NISSAN