DATSUN DESIGN

Location
Global Top > Design Top > DATSUN DESIGN > Design Works > Datsun on-DO

Datsun on-DO

The Datsun on-DO is the brand's first offering in Russia. The name reflects the car's multicultural influences. ‘DO' is a word deeply embedded in the Japanese psyche, meaning ‘way', and reflects a consistent and distinctive way of doing things. It can also mean ‘moving', so the Datsun ‘on-DO' moniker's overall meaning refers to the brand intention of providing mobility for all in an innovative way. ‘On', meanwhile, is the Russian word for ‘he', underlining the car's strength, performance and masculinity. And both words also have clear meanings in English suggesting a positive dynamism.


    Go back to top of this page