Blue Citizenship: Nissan's CSR

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Safety

Popularization of the automobile has transformed people’s lives, offering them mobility, convenience and the pleasure of driving. In recent years, the automotive industry has made significant advances, with autonomous driving technologies and various safety and driver-support solutions showing particular progress. Today, as society undergoes major structural shifts, technological innovation in the automotive sector is counted on to help address a range of issues toward the realization of a society with less urban traffic congestion and more ways for older citizens to move about safely.

Nissan designs and engineers cars that embody the “pleasure and richness of driving,” while prioritizing a high level of real-world safety. More than 90% of accidents are the result of human error. The company’s goal is zero fatalities: reducing the number of deaths from traffic accidents involving Nissan vehicles to virtually zero. To this end, Nissan continues to work to improve passenger safety in Nissan vehicles, including the development and adoption of automated driver support technologies that can help the driver avoid collisions or mitigate their effects. It also includes a wide range of other activities, including promoting educational activities that raise safety awareness among drivers, pedestrians and others in the community and, beyond that, striving to construct a safer and more pleasant mobility society.

Our Priorities
Vehicles: Developing Safety Technologies
Individuals: Nissan's Traffic Safety Activities
Society: Working Together with Society
Key Figures
Reductions in fatalities and serious injuries in accidents involving Nissan vehicles (2015; compared to 1995)
 
  Japan
70%
  U.S.
45%
  Europe (U.K.)
78%

Nissan's Approach to Safety

Nissan takes a fundamental approach of pursuing “real-world safety” and aims to help create a society with virtually zero avoidable traffic accidents.

There were 3,904 deaths resulting from traffic accidents in Japan in 2016, 213 fewer than in the previous year. For the first time since 1949, that figure has fallen below 4,000. The World Health Organization (WHO) reports that approximately 1.25 million people lose their lives each year in automobile accidents globally, warning that if urgent steps are not taken, accidents could become the fifth leading cause of death worldwide by 2030.

Nissan set a target of reducing the number of fatalities involving Nissan vehicles to half the 1995 level by 2015. In Japan, the United States and Europe (the United Kingdom), this target has been reached. Today, Nissan is engaged in activities aimed at halving this number once again in these markets by 2020. The ultimate goal is a world with virtually no fatalities resulting from traffic accidents.

To reduce traffic accidents and achieve this zero-fatality goal, it will be necessary to develop and deploy effective safety technologies in as many vehicles as possible. Comprehensive efforts are needed that will encompass individuals and the driving environment as well. Nissan uses a triple-layered approach, taking measures in the areas of vehicles, individuals and society to contribute to the creation of a truly safe automobile society.

More information can be found in the CSR Library.

CSR Library

Related Information
  • Safety Activities
  • FIA Action For Road Safety
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