An increasing number of female customers are purchasing vehicles. We believe it is critical to integrate a female perspective into our product and service development processes to cater to the needs of our female customers.
While the automotive industry is traditionally more male-dominated, Nissan aims to maximise the strengths of our women workforce to add value to our customers. As part of our corporate strategy, we are promoting more women to lead specific projects and organizations. We regard the differences in approaching an issue from a male or female perspective as the first step of diversity and believe the diversity of opinions should be leveraged as a competitive strength.
Female Career Advisors (Japan)
Interview with Career Advisor
Internal female career advisors are assigned to counsel our female employees. The advisors listen to their concerns regarding work and career, work-life balance, and offer career development support to suit the individual's needs.
Career Events (Japan)
Career events are organized for female employees to help them develop their careers. These events provide guidance for career growth via lectures from female managers, group discussions and invited guest-speakers.
Introducing Female Role Models (Japan)
"Career Introduction" on the intranet
The "voice of female employees" survey tells us "we need more women who can be our role models". Following this, we have posted career interviews with female staffs on the "Diversity Site". These interview reports allow our female employees to empathize with their peers from different fields and gain inspiration. This has become popular among female employees as well as male employees.
Initiatives at Manufacturing Plants (Japan)
Nissan incorporates the female perspective into our operations at manufacturing plant. As we are faced with an aging workforce at our manufacturing plants, it is critical to develop production lines that allows anyone to work with ease regardless of gender or age. Suggestions from our female employees have contributed to more ergonomically-friendly production lines, to accommodate female employees who are generally physically smaller than their male counterparts, leading to improved efficiencies.
Initiatives at Sales Companies (Japan)
Nissan integrates the female perspective at our dealerships to better service to our customers. We are promoting the advancement of female car-life advisors who provide sales consultation as well as female technical advisors who conduct vehicle inspection and repair. The female point of view tend to offer easier-to-understand explanation for those not familiar with automotive terms, and recommendations are catered to meet the customers' lifestyle. At study sessions for female car-life advisors, female participants openly share their personal insights, which are highly appreciated by their male colleagues.