Nissan has been actively promoting diversity, not only for the sake of social responsibility but because Nissan believes diversity makes good business sense and can create a competitive advantage.

In business, companies that stay focused on strategy and work hard to create value for all of their stakeholders are the ones most likely to succeed. To be successful in the global economy, companies depend on their ability to understand and reflect a range of human characteristics found in all the markets where they do business.

It is not reasonable to expect one particular age group or cultural group to have all the answers about what it takes to appeal to customers around the world. The richest solutions are found when diverse groups of people work together to address needs or develop innovative solutions. Solutions come from using the talents of both men and women, young and old, from all levels in the organization or from different cultures.

Diversity is described as the bridge between Nissan and customers and, in an ideal world; Nissan would mirror the reality that exists in customers. At Nissan, we see diversity as a strategic imperative for our business. That's why Nissan is developing the necessary structures, environment and objectives to make sure that performance will follow.

Nissan will continue to promote diversity to maximize its value to customers around the world.