Quality That Ensures Customer Satisfaction

At Nissan, we believe that the quality of our products allows us to build a relationship of mutual trust with our customers and is the foundation for continual growth. Product quality is far more than just the performance of Nissan vehicles. It means everything related to our cars that brings satisfaction to our customers, from the moment of seeing and touching a Nissan car in the showroom to the support given by the sales staff and the post-purchase driving experience. Nissan quality also extends to after-sales inspections and repairs. We will continue to evaluate and improve all areas of our operations in order to provide the products and services that will constantly give satisfaction to our customers.

Maintaining Market Trust Through Disclosure

Nissan's investor relations are firmly grounded in a commitment to ongoing disclosure with the highest standards of transparency. Our aim is to communicate accurate, detailed information about the company's strategy, vision and management plans to financial analysts and individual investors, as well as to our corporate investors. In this way we seek to build market trust and to ensure consistency between the company's intrinsic value and its market value. The feedback Nissan gets from the market is essential to its creation of corporate value over the long term. The goal is to maintain healthy channels of communication with all our shareholders and investors so that they can make sound investment decisions.

Workplaces Where Employees Can Grow Together

Nissan believes that the diversity of its employees is a vital source of strength for the company as a whole. When diverse people come together and apply their individual ways of thinking in response to the various issues we face, it produces more constructive, creative ideas, allowing us to produce greater value for Nissan. For these reasons, we make it a strategic goal to create a diverse environment where individual employees can extend their individual talents to the fullest. The diversity of our employees-who numbered 175,766 at Nissan and its affiliates as of March 2009-is the driving force allowing us to meet the varied needs of our customers and to achieve sustainable growth.

Sustainable Growth Based on Mutual Trust

Nissan aims to achieve sustainable, profitable growth with its business partners on a foundation of mutual trust. Rather than insisting solely on our own demands, we always strive to listen carefully to the ideas and suggestions of our suppliers and dealers from an equal footing. We place a special focus on working together with them as partners, developing cooperative relations that enable us to bring in best practices in order to stay ahead in the fierce competition of the auto industry.

Contributing to a Sustainable Society as a Corporate Citizen

In line with its vision of Enriching People's Lives, Nissan's desire is to provide attractive products and services to customers worldwide while at the same time fulfilling its responsibility as a corporate citizen to help realize a sustainable society. As a member of the global community, we engage in a variety of social contribution activities supporting the creation of a better world.