The Great East Japan Earthquake of March 11, 2011, brought catastrophic damage to many communities in Tohoku, and to this day large numbers of residents continue to face hardships in their daily lives. These people need to see improvements to their quality of life and better mental care, and Nissan is actively engaged in supporting activities that bring normal, everyday life back to the afflicted regions.
Nissan donated a Civilian microbus to Nihon L'Oréal for use as its Beauty Bus, a mobile beauty salon. The Beauty Bus tours Tohoku, giving residents access to inexpensive haircuts and shampoos, as well as providing local hairdressers with a chance to continue their work. The bus hit the road in Iwate Prefecture in November 2011 and has been touring disaster-stricken areas in the Tohoku region since then.
Nissan also donated a midsize Atlas F24 truck to the Shanti Volunteer Association for use in its Iwate Mobile Library Project. Since January 2012 this NPO has taken the mobile library around the temporary housing developments in the Iwate Prefecture cities of Rikuzentakata and Ofunato, lending books and providing residents with a place to gather while the truck is in town.