| “World of Picture Book” delights children and adults -15th Nissan Joyful Storybook and Picture Book Exhibition- |
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Nissan Motor Co., Ltd. held the 15th Nissan Joyful Storybook and Picture Book Exhibition at the Atrium Gallery of the National Children’s Castle from Saturday, March 24 through Thursday, April 5, 2007.
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This year’s exhibition theme was “Ehon de Genki Morimori Matsuri”. The exhibition, held in collaboration with the National Children’s Castle, featured various exhibits and workshops based on the themes and motifs from children’s books. The event was aimed at promoting curiosity, creativity and thoughtfulness in children.
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“Haru to Kaminari” panel exhibit
At the main entrance stairway of the National Children’s Castle, sits a large panel exhibit of the pages from “Haru to Kaminari” (written and illustrated by Minako Chiba), Grand Prize winner of the 22nd Nissan Children’s Storybook and Picture Book Grand Prix’s picture book category. Visiting children and their parents can enjoy reading aloud as they climb the steps.
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Decorations: handcrafted tapestries made by Friendship Circle families and Nissan volunteers
A workshop was held before the start of the exhibition where families from the National Children’s Castle Friendship Circle (Tomo no Kai) and volunteers from Nissan made decorative tapestries using sample fabrics from car interiors. Many of the tapestries featured distinctive tree-motifs which complemented the exhibit.
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Workshop: Morimori Matsuri trees
A workshop was held based on a theme from “Haru to Kaminari”, using milk cartons and sample fabrics from car interiors. The workshop was full with famiies visiting during the spring holidays. Participants in the workshop were very enthusiastic. Some of the children spend more than an hour constructing their grand creations, while their proud mothers commented that they had not expected their child to become so engrossed in the creative process. Children and the adults alike were able to enjoy the “world of picture book” together.
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Picture book reading corner
A reading corner was set up where visitors could read prize-winning works from previous Nissan Children’s Storybook and Picture Book Grand Prix. Most parents took the opportunity to read to their young children.
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Information booth about Nissan’s corporate citizenship initiatives
In 2004, Nissan together with the Shanti Volunteer Association (SVA), donated mobile libraries to southern Thailand which had been affected by the Great Sumatra Earthquake and Indian Ocean Tsunami disaster. In conjunction with the picture book exhibit, Nissan had an information booth to highlight the company’s corporate citizenship initiatives. Through the project, Nissan and SVA demonstrated the powerful impact of picture books on children.
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Video corner
The video corner featured videos on Nissan’s corporate citizenship initiatives as well as the activities of SVA, and a movie on traffic safety for children.
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| What is the Nissan Joyful Storybook and Picture Book Exhibition? |
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This event has been jointly planned and hosted by Nissan and the National Children's Castle since 1992, and is part of Nissan's support for education-a priority area for CSR activities. The exhibits are themed on the prize winning picture books in the Nissan Children's Storybook and Picture Book Grand Prix, which is another facet of Nissan's CSR activities. One of the unique characteristics of the event is that the exhibits are created from discarded car interior fabric samples and other materials, which were in the past treated as waste. In addition, many Nissan personnel volunteer to be directly involved in the running of the exhibition. Since Last year the exhibition benefited from the additional volunteer services of students and graduates who are registered with the Waseda University Volunteer Center (WAVOC).
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